Načrt marketinškega komuniciranja v spletni prodajalni skyhill

Sedevčič, Špela

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Title:	Načrt marketinškega komuniciranja v spletni prodajalni skyhill
Authors:	ID Sedevčič, Špela (Author) ID Milfelner, Borut (Mentor) More about this mentor...
Files:	UN_Sedevcic_Spela_2019.pdf (1,29 MB) MD5: E9414897200D5F31748C1A333097547B PID: 20.500.12556/dkum/e0bea467-dee8-458f-a91f-2dcd1957fab6
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem projektu sem opisala teoretični del načrta marketinškega komunicranja, v praktičnem delu pa ga projecirala na podjetje Skyhill. V prvem delu teoretične dela smo predstavili šest korakov načrtov marketinškega komuniciranja in vsakega opisali. V drugem delu smo predstavili najpogostejša orodja marketinškega komuniciranja to so: oglaševanje, pospeševanje prodaje in odnosi z javnostjo. Z temi inštrumenti poskuša približati podjetje oz. izdelek ali storitev javnosti oziroma odjemalcem. V praktičnem delu smo predstavili novonastalo podjetje Skyhill, ki se ukvarja s prodajo otroških oblačil in obutev. Predstavili smo celotni marketinški načrt za podjetje. Prvotni cilj podjetja je, da doseže čim večjo prepoznavnost in pridobivanje zvestih kupcev, zato je celotni marketinški načrt prilagojen danim ciljem. Cilj diplomskega projekta je spoznati teoretične osnove o načrtu marketinškega komuniciranja in znanje prenesti na marketinško komuniciranje za podjetje Skyhill. Razložili smo, kako bi naše podjetje predstavili odjemalcem.
Keywords:	marketinško komuniciranje, pospeševanje prodaje, oglaševanje, odnosi z javnostjo, Skyhill
Place of publishing:	Maribor
Publisher:	[Š. Sedevčič]
Year of publishing:	2019
PID:	20.500.12556/DKUM-74719
UDC:	659.3
COBISS.SI-ID:	13509660
NUK URN:	URN:SI:UM:DK:RWD5HYGM
Publication date in DKUM:	17.12.2019
Views:	1169
Downloads:	151
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	04.09.2019

Secondary language

Language:	English
Title:	Marketing communication plan for web store skyhill
Abstract:	In my diploma project I described the theoretical part of marketing communication plan, in my practical part I projected it in the Skyhill firm. In the first part of the theoretical plan we represent six steps of marketing communication plan and described each of them. In the second part we represented the most common tools of marketing communication, which are: advertising, increasing the sale and the relationship with public. With the instruments we try to close the firm or the product or the service to the public or the customer. In the practical part we represented the new initiated firm Skyhill, which deals with saling od kids clothing and footwear. We represented the whole marketing plan of the firm. The first aim is to reach the biggest recognition and getting loyal customers, so the whole marketing plan is accommodated to those aims. The aim of the diploma project is to create and recognize theoretical basis about marketing communication plan and to use the knowledge for the Skyhill firm. We explained, how to represent our firm to the costumers.
Keywords:	marketing communication, speeding up the sale, advertising, relation to the public, Skyhill

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