Sodobne poti do mobilne banke na primeru bank NLB Klikin in SKB Moj@skb

Ćosić, Danijel

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Sodobne poti do mobilne banke na primeru bank NLB Klikin in SKB Moj@skb
Authors:	ID Ćosić, Danijel (Author) ID Sternad Zabukovšek, Simona (Mentor) More about this mentor...
Files:	VS_Cosic_Danijel_2020.pdf (670,37 KB) MD5: 05B711571A5E3413492D1FF62F0B3499 PID: 20.500.12556/dkum/9708b894-bbd2-4c27-be29-fb78ca8357d3
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Sodobne tržne poti banke v današnjem času neizogibno zamenjujejo klasični, tradicionalni način poslovanja v bankah na bančnem okencu. Banke svojim komitentom pospešeno tržijo raznovrstne tržne poti do banke (elektronska banka, telefonska banka …), da bi se izognili nepotrebnim vrstam na bančnem okencu. Cilj bank je z mobilnim bančništvom znižati stroške tako komitentov kot bank samih in olajšati poslovanje. V času digitalizacije se za sodobne tržne poti odloča vse več uporabnikov predvsem mlajše generacije. Na slovenskem trgu je konkurenca bank velika. Poleg bank samih so tudi Pošta Slovenije in druga prodajna mesta pooblaščena za izvajanje plačil položnic na blagajnah. Sodobne tržne poti, predvsem mobilno bančništvo, so prihodnost, ki se neprenehoma razvija. Banke se zavedajo, da se morajo prilagoditi tehnologiji in se odzvati na vsako spremembo na trgu. V prvem delu diplomskega dela smo na kratko predstavili mobilno bančništvo in mobilno poslovanje. V nadaljevanju naloge smo se osredotočili predvsem na slovenski trg sodobnih poti in podrobneje predstavili mobilno banko NLB KLIKIN in SKB MOJ@SKB ter v zaključku naloge opravili primerjalno analizo mobilnih bank KLIKIN in MOJ@SKB.
Keywords:	Nova Ljubljanska banka, SKB banka, mobilno poslovanje, mobilna banka, mobilno bančništvo, sodobne tržne poti.
Place of publishing:	Maribor
Publisher:	[D. Ćosić]
Year of publishing:	2020
PID:	20.500.12556/DKUM-75861
UDC:	336.71
COBISS.SI-ID:	20711171
NUK URN:	URN:SI:UM:DK:2B3A0AVS
Publication date in DKUM:	24.06.2020
Views:	1891
Downloads:	176
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	20.02.2020

Secondary language

Language:	English
Title:	Modern paths to mobile bank using the examples of NLB Klikin and SKB Moj@skb mobile banks
Abstract:	Nowadays, modern banking channels are inevitably replacing the conventional, traditional way of branch, in-person, face-to-face banking. Banks have accelerated their marketing strategies, enticing their customers with an array of modern banking channels (electronic banking, telephone banking, …), in order to decrease queuing at a branch. The goal of banks is to reduce the costs of both customers and banks themselves through mobile banking and to facilitate operations. In this age of digitalization, more and more users, especially the younger generation, are opting for modern banking channels. Competition in the banking sector is stiff on the Slovenian market. In addition to the banks, the national post Pošta Slovenije and other outlets are authorized to execute payment orders. Modern banking channels, especially mobile banking, are a constantly evolving future. Banks are aware that they need to adapt to technology and respond to any change in the market. In the first part of the diploma thesis we briefly introduced mobile banking and mobile business. In continuation we focused primarily on modern banking channels in the Slovenian market and presented in more detail the mobile bank NLB KLIKIN and MOJ@SKB. We concluded the thesis with a comparative analysis of the mobile banks KLIKIN and MOJ@SKB.
Keywords:	Nova Ljubljanska banka, SKB banka, mobile business, mobile bank, mobile banking, modern banking channels.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back