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DKUM
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Title:
Rekonstrukcija vizualne identitete na primeru fotografske dejavnosti : diplomsko delo
Authors:
ID
Studenčnik, Mitja
(
Author
)
ID
Duh, Matjaž
(
Mentor
)
More about this mentor...
Files:
UN_Studencnik_Mitja_2020.pdf
(5,84 MB)
MD5: F25996F0C22220A6E07EF2C7D3CBB1F4
PID:
20.500.12556/dkum/6a723a3e-20ff-4ecc-a759-ee03459023b4
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V uvodnem delu diplomskega dela smo razčlenili cilje in definirali raziskovalna vprašanja pri rekonstrukciji vizualne identitete fotografskega podjetja. Opisali smo omejitve in metode dela, s katerimi smo v nadaljevanju izvedli celoten proces preoblikovanja. Nadaljevali smo s predstavitvijo teoretičnih osnov grafičnega oblikovanja in vizualne identitete. S pomočjo evalvacije mnenj in ugotovitev primerjalne analize simbolov konkurenčnih podjetij smo zasnovali osrednji grafični simbol podjetja Foto Anka, ki je služil kot temelj pri nadaljnji zasnovi. Definirali smo osnovne barve in tipografijo ter oblikovali preostale elemente vizualne podobe. V sklepni fazi diplomskega dela smo le-te predstavili in prikazali njihovo uporabo.
Keywords:
vizualna identiteta
,
celostna grafična podoba
,
logotip
,
grafično oblikovanje
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Studenčnik]
Year of publishing:
2020
Number of pages:
IV, 43 f.
PID:
20.500.12556/DKUM-77709
UDC:
659.126(043.2)
COBISS.SI-ID:
39259651
NUK URN:
URN:SI:UM:DK:X3WTWDLH
Publication date in DKUM:
03.11.2020
Views:
1367
Downloads:
120
Metadata:
Categories:
KTFMB - FERI
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
10.09.2020
Secondary language
Language:
English
Title:
Visual identity redesign of photographic company
Abstract:
In the introductory part of the thesis we analyzed the goals and defined research questions in the reconstruction of the visual identity of a photographic company. In the following, we described the limitations and working methods with which we conducted the entire transformation process. Continuing with the presentation of the theoretical foundations of graphic design and visual identity. With the evaluation of opinions and the results of the comparative analysis of symbols of rival companies, we designed the central graphic symbol for the company Foto Anka, which served as a basis for further development. We defined the basic colors, typography and designed the remaining elements of the visual image. In the final stage of the thesis we also presented them and showed their application.
Keywords:
visual identity
,
corporate identity
,
logo
,
graphic design
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