Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
Statistics
Login
First page
>
Show document
Show document
Title:
Vključitev uporabnikov v razvoj novega izdelka in ugotavljanje njihovega zadovoljstva : diplomsko delo
Authors:
ID
Toplak, Martin
(
Author
)
ID
Leber, Marjan
(
Mentor
)
More about this mentor...
Files:
UN_Toplak_Martin_2020.pdf
(769,42 KB)
MD5: A85047D94B07B75A1904E09D54C7D670
PID:
20.500.12556/dkum/f9e78407-a3ff-423f-81a0-2df1cb397e2c
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FS - Faculty of Mechanical Engineering
Abstract:
V svojem diplomskem delu obravnavam vključitev uporabnika v razvoj novega izdelka. Predstavim različne načine interakcije med podjetjem in uporabniki ter jih podrobneje opišem. Posebej sem se posvetil metodi razvoja funkcij kakovosti (QFD). V nadaljevanju sem se posvetil temeljnim trženjskim konceptom in podrobneje opisal pristop ciljnega trženja. V drugem delu diplomskega dela se osredotočim na (ne)zadovoljstvo uporabnikov ter nekatere možne vplive in posledice (ne)zadovoljstva ter opišem model nakupnega procesa z vidika uporabnika. Na koncu pa sem pozornost usmeril v metode merjenja zadovoljstva in podrobneje opisal Kanov model ter Net promoter score (NPS).
Keywords:
razvoj novega izdelka
,
QFD
,
zadovoljstvo uporabnika
,
nakupno vedenje
,
Kanov model
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Toplak]
Year of publishing:
2020
Number of pages:
VIII, 34 str.
PID:
20.500.12556/DKUM-77800
UDC:
005.41:658.512(043.2)
COBISS.SI-ID:
42340611
NUK URN:
URN:SI:UM:DK:NTUI4NCM
Publication date in DKUM:
01.10.2020
Views:
1138
Downloads:
112
Metadata:
Categories:
KTFMB - FS
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
Copy citation
Average score:
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
15.09.2020
Secondary language
Language:
English
Title:
Involvement of users in the new product development and determination of their satisfaction
Abstract:
My degree thesis, New Product Development by involving the user in the process. I present various means of interaction between the company and the user, along with examining them in detail. Furthermore, special attention is paid to the method of Quality Function Deployment (QFD). Regarding the latter, I focus on the core marketing concepts and comprehensively present the targeted marketing approach. In the second part of the dissertation, I investigate the factors and consequences of user satisfaction. Thereupon, I set to describe the purchasing process model from the user's point of view. Lastly, I turn my attention to satisfaction measurement methods and elaborate on Kano's model.
Keywords:
new product development
,
QFD
,
user satisfaction
,
purchase behavior
,
Kano model
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
