| Title: | Samopodoba žensk v kontekstu oglaševanja : diplomsko delo |
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| Authors: | ID Cigan, Niki (Author)
ID Tomažič, Tina (Mentor) More about this mentor...  |
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| Files: |  UN_Cigan_Niki_2021.pdf (796,20 KB)
MD5: 96EDD0E086225BF13A4530425B6A3EA4
PID: 20.500.12556/dkum/dfd4cdc5-cbea-4ebe-951a-e0774c489240
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| Language: | Slovenian |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FERI - Faculty of Electrical Engineering and Computer Science
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| Abstract: | V diplomski nalogi smo obravnavali pojem samopodoba in vpliv nanjo, v povezavi z oglaševanjem. Samopodoba nas spremlja od rojstva in je dolgotrajen proces. Oglaševanje lepotnih izdelkov s ''popolnimi'' modeli ima večinoma negativen vpliv na ženske, saj želijo doseči težko dosegljiv ideal. Ženske visoko cenijo žensko lepoto, ker verjamejo, da jim pomaga doseči družbeni uspeh. Pri oblikovanju samopodobe pa velikokrat igra pomembno vlogo primerjanje z drugimi, ki lahko izboljša ali pa poslabša našo samopodobo. |
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| Keywords: | samopodoba, samozavest, množični mediji, oglaševanje |
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| Place of publishing: | Maribor |
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| Place of performance: | Maribor |
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| Publisher: | [N. Cigan] |
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| Year of publishing: | 2021 |
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| Number of pages: | VI, 55 str. |
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| PID: | 20.500.12556/DKUM-79592 |
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| UDC: | 659.11+159.922(043.2) |
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| COBISS.SI-ID: | 88747523 |
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| Publication date in DKUM: | 18.10.2021 |
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| Views: | 1109 |
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| Downloads: | 125 |
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| Metadata: |    |
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| Categories: | KTFMB - FERI
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