Analiza procesa marketinškega komuniciranja dveh kampanj podjetja Časnik Večer

Trontel, Žan

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Analiza procesa marketinškega komuniciranja dveh kampanj podjetja Časnik Večer
Authors:	ID Trontel, Žan (Author) ID Milfelner, Borut (Mentor) More about this mentor...
Files:	VS_Trontel_Zan_2021.pdf (2,22 MB) MD5: 876DE54A01F1445E8C2D153A3B0677F8 PID: 20.500.12556/dkum/9ba67828-ebfc-4782-b9c9-6e10786fa59b
Language:	Slovenian
Work type:	Diploma project paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Dandanes si poslovanja brez komunikacije med podjetjem in odjemalci ne moremo predstavljati, zato je marketinško komuniciranje bistvenega pomena za obstoj podjetij na trgu. Ker pa je konkurenca velika, je treba v komuniciranju izstopati in z ustvarjalnimi idejami privabiti odjemalce. V delu je predstavljena teorija marketinškega komuniciranja in opisane njene značilnosti. Predstavljeno je podjetje Časnik Večer d.o.o in njihovo delovanje na področju digitalnega marketinga. V sklopu podjetja sta predstavljeni tudi dve marketinški kampanji, s katerima je podjetje pridobilo nove odjemalce in na trg predstavila novo storitev. Delo vsebuje vizualne primere prodajnih oglasov in analizo uspešnosti dveh izbranih kampanj. Izkazalo se je, da podjetje Časnik Večer d.o.o izvaja marketinško komuniciranje zelo učinkovito in načrtovano. V samem procesu komuniciranja in analize pa je napredno in avtomatizirano s pomočjo raznih analitičnih in komunikacijskih orodij.
Keywords:	Marketinško komuniciranje, digitalno marketinško komuniciranje, podjetje Časnik Večer d.o.o, proces marketinškega komuniciranja
Place of publishing:	[Maribor
Publisher:	Ž. Trontel
Year of publishing:	2021
PID:	20.500.12556/DKUM-79805
UDC:	659.3
COBISS.SI-ID:	82408963
Publication date in DKUM:	26.10.2021
Views:	1142
Downloads:	76
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nd/4.0/
Description:	Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:	18.08.2021

Secondary language

Language:	English
Title:	Analysis of the marketing communication process of two campaigns at Časnik Večer company
Abstract:	Nowadays, we cannot imagine a business without communication between a company and consumers, so marketing communication is essential for the existence on the market. However, as competition is fierce, it is necessary to stand out in communication and to attract customers with creative ideas. The work presents the theory of marketing communication and describes its characteristics. The company Časnik Večer d.o.o. and their activities in the field of digital marketing are presented. The company also presents two marketing campaigns with which the company has acquired new customers and introduced a new product on the market. The work provides visual examples of sales ads and an analysis of the performance of the two selected campaigns. It turns out that the company Časnik Večer d.o.o. performs marketing communication very efficiently and planned. In the process of communication and analysis, it is advanced and automated with the help of various analytical and communication tools.
Keywords:	Marketing communication, digital marketing communication, company Časnik Večer d.o.o., marketing communication process

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back