Instagram kot platforma za promocijo turistične destinacije : diplomsko delo visokošolskega strokovnega študija

Bašek, Rebeka

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Title:	Instagram kot platforma za promocijo turistične destinacije : diplomsko delo visokošolskega strokovnega študija
Authors:	ID Bašek, Rebeka (Author) ID Turnšek, Maja (Mentor) More about this mentor... ID Brumen, Boštjan (Comentor)
Files:	VS_Basek_Rebeka_2021.pdf (5,13 MB) MD5: F448FA46DD9EDED5751460AE95FB1D9A PID: 20.500.12556/dkum/da80e2ef-e1a5-4175-86ca-e5f20266e387
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FT - Faculty of Tourism
Abstract:	Diplomsko delo se nanaša na raziskovanje in opisovanje družbenega omrežja Instagram, ki v današnjih časih služi kot ena izmed najpomembnejših platform za promocijo turističnih destinacij. Osrednja tema je delovanje promocije in marketinga turističnih destinacij na družbenih omrežjih ter sprejemanje teh informacij z vidika turista. Analizirana je bila preferenca določenih kategorij fotografij, ki so med najpogostejšimi na področju promocije turističnih destinacij, na katere kot turisti in gledalci zelo pogosto naletimo na internetu. Ker se čas pisanja te naloge in opravljene ankete drastično razlikuje od časa brez svetovne pandemije COVIDA-19, so bili rezultati dokaj nepričakovani in drugačni od dosedanjih raziskav.
Keywords:	Instagram, turizem, promocija, fotografije
Place of publishing:	Slovenj Gradec
Place of performance:	Slovenj Gradec
Publisher:	[R. Bašek]
Year of publishing:	2021
Number of pages:	76 str., XXXIV str. pril.
PID:	20.500.12556/DKUM-80557
UDC:	338.48-44:339.138(043.2)
COBISS.SI-ID:	90822915
Publication date in DKUM:	23.12.2021
Views:	1314
Downloads:	188
Metadata:
Categories:	Misc. FT
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Licences

License:	CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nd/4.0/
Description:	Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:	18.09.2021

Secondary language

Language:	English
Title:	Instagram as a platform for the promotion of a tourist destination
Abstract:	The thesis refers to the research and description of the social network Instagram, which nowadays serves as one of the most important platforms for the promotion of tourist destinations. The main topic is the operation of promotion and marketing of tourist destinations on social networks and the acceptance of this information from the point of view of tourists. The preference of certain categories of photographs, which are among the most common in the field of promotion of tourist destinations, which we as tourists and viewers very often come across on the Internet, was analyzed. Because the time of writing this paper and publishing the survey differs drastically from the time without a global COVID-19 pandemic, the results were quite unexpected and different from previous research.
Keywords:	Instagram, tourism, promotion, photographs

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