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Title:Analiza internega časopisa Mikrofon, kot orodja internega komuniciranja
Authors:ID Sraka, Anja (Author)
ID Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf VS_Sraka_Anja_2022.pdf (1,99 MB)
MD5: B65CFB78B12420E80DBDB8BDBD200371
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Interno komuniciranje v organizaciji ni nova tema in je bila že velikokrat obravnavana. Zaradi razvoja in napredka na področju informacijske tehnologije morajo organizacije nenehno prilagajati svoje delovanje in nenazadnje tudi način komunikacije, ki ga uporabljajo. Čeprav sedaj v organizacijah prevladujejo elektronska orodja internega komuniciranja, obravnavana organizacija Mikro+Polo izdaja ob elektronski tudi tiskano verzijo internega časopisa. V raziskavi smo analizirali interni časopis Mikrofon z vidika urednikov in zaposlenih. Ugotovitve smo kasneje tudi primerjali. Ugotovili smo, da je izdaja tiskane verzije upravičena. Velik delež respondentov je v anketi, ki se navezuje na zadovoljstvo z internim časopisom Mikrofon, ocenilo, da jim je tiskana verzija časopisa bolj všeč, kakor elektronska verzija. V prihodnosti organizacijo čaka izziv nadaljnjega usklajevanja elektronske in tiskane izdaje časopisa.
Keywords:interni časopis, glasilo, interno komuniciranje, orodja internega komuniciranja, komunikacija
Place of publishing:[Maribor
Publisher:A. Sraka
Year of publishing:2022
PID:20.500.12556/DKUM-82343 New window
UDC:659.132.1
COBISS.SI-ID:127731459 New window
Publication date in DKUM:02.11.2022
Views:691
Downloads:78
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:16.08.2022

Secondary language

Language:English
Title:The analysis of internal newsletter Mikrofon, as instrument of internal communication
Abstract:Internal communication in an organisation is not a new topic and has already been discussed many times. With the development and advances in IT organisations need to continuously adapt their operations and ultimately the way they communicate within their organisation. With the increasing prevalence of electronic tools for internal communication the organisation Mikro+Polo still publishes a printed version of its internal newspaper in addition to the electronic version. In the study we analysed the in-house newspaper Mikrofon from the editors and the staffs point of view and compared the two. Among other things we found that they are right in publishing a printed version, as a large proportion of responders to a survey on satisfaction with the in-house newspaper Mikrofon preffered the printed version to the electronic one. In the future the organisation faces the challenge of continuing to coordinate the electronic and print editions of the newspaper.
Keywords:internal newsletter, bulletin, internal communication, instruments of internal communication, communication


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