Vstop na izbran tuj trg in tveganja v mednarodnem poslovanju na primeru podjetja Apple inc.

Lisjak, Nuša

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Title:	Vstop na izbran tuj trg in tveganja v mednarodnem poslovanju na primeru podjetja Apple inc.
Authors:	ID Lisjak, Nuša (Author) ID Bobek, Vito (Mentor) More about this mentor...
Files:	MAG_Lisjak_Nusa_2023.pdf (2,01 MB) MD5: CEC009862ACC960E1B5D082BFB2CDD18
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Multinacionalna podjetja so v modernih časih postala del kulture; so povezava in skupni imenovalci, ki jih prepoznamo ne glede na to, v kateri državi se nahajamo. Ogromno podjetij se želi širiti iz domačih na tuje trge, saj to prinaša dodaten dobiček in prepoznavnost produktov oz. storitev. Tako je tudi podjetje Apple Inc, ki ga obravnavam v magistrski nalogi, prisotno v kar 175 državah. Vendar pa z vstopom na nove in nepoznane trge, prihaja tudi do določenih tveganj, s katerimi se podjetja srečujejo. Vsako podjetje se na lasten način loti obvladovanja teh tveganj, kako pa je odvisno od večih dejavnikov (velikost podjetja, izkušnje, prihodki, strategije…). Strnjen prikaz poteka vstopa podjetja Apple Inc. in spopadanja z tveganji bom skušala prikazati na primeru vsakega največjega gospodarstva na vsaki celini.
Keywords:	multinacionalka, globalizacija, tuji trgi, Apple Inc, . strategije, tveganja
Place of publishing:	Maribor
Publisher:	N. Lisjak
Year of publishing:	2023
PID:	20.500.12556/DKUM-83868
UDC:	339.94
COBISS.SI-ID:	153424899
Publication date in DKUM:	25.05.2023
Views:	797
Downloads:	104
Metadata:
Categories:	EPF
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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	28.02.2023

Secondary language

Language:	English
Title:	International market entry and risks in international business in the case of Apple Inc.
Abstract:	Multinational companies have become a part of culture in modern times; they are a link and a common denominator that we recognize no matter what country we are in. Many companies want to expand from domestic to foreign markets, as it brings additional profits and visibility of products or services. That is also the case of Apple Inc., which the my master's thesis deals with, as it is presented in 175 countries. However, by entering new and unknown markets, certain risks come with the territory. Every company takes a different approach to managing these risks, depending on several factors (company size, experience, revenue, strategy etc.). The master's thesis shows and summarizes the process of Apple Inc.'s entry into the new markets and dealing with the risk that comes with the territory with the biggest country on the each continent.
Keywords:	multinational, globalization, foreign markets, Apple Inc., strategies, risks

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