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DKUM
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Title:
Empirical study of factors affecting the value of telecom services : exploring telecom services value model
Authors:
ID
Sharma, Kirti
(
Author
)
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COBISS.
Language:
English
Work type:
Scientific work
Typology:
1.01 - Original Scientific Article
Organization:
EPF - Faculty of Business and Economics
Abstract:
This exploratory study investigated the evolution and changing definition of value proposition in the Indian telecom sector. Mobile phone users who had changed their mobile connection in the recent past were surveyed. The results indicated that, although the price in terms of call and SMS rates was previously regarded as dominant factors leading to consumer satisfaction, the definition of value has evolved with network connectivity, resulting in followed schemes emerging as the most influential factors. This paper proposes a value model and concludes with a discussion of contributions and proposed ideas for future studies in this area.
Publication date:
01.01.2014
Year of publishing:
2014
Number of pages:
str. 26-33
Numbering:
Letn. 60, št. 3/4
PID:
20.500.12556/DKUM-85683
UDC:
654:658.8:005.52
ISSN on article:
0547-3101
COBISS.SI-ID:
11810844
DOI:
10.7549/ourecon.2014.3-4.03
Publication date in DKUM:
06.09.2023
Views:
335
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0
Metadata:
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Record is a part of a journal
Title:
Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
Slovenian
Title:
Empirična študija dejavnikov, ki vplivajo na telekomunikacijske storitve : vrednostni model telekomunikacijskih storitev
Abstract:
V raziskavi sta bila proučena razvoj in spreminjanje opredelitve vrednosti za stranke na področju telefonskih operaterjev v Indiji. Usmerjena je bila v uporabnike mobilnih telefonov, ki so zamenjali mobilnega operaterja. V raziskavi je bilo ugotovljeno, da je bila do nedavnega cena telefonskih klicev in SMS-sporočil prevladujoči dejavnik zadovoljstva strank, v zadnjem času pa postajata prevladujoča dejavnika zadovoljstva strank povezljivost z omrežjem in značilnosti programov ponudbe. V članku predlagamo vrednostni model mobilnih operaterjev in analiziramo njegove vplive.
Keywords:
vrednost
,
zadovoljstvo
,
zadovoljstvo uporabnikov
,
faktorska analiza
,
empirične raziskave
,
telekomunikacije
,
modeli
,
storitve
Collection
This document is a part of these collections:
Naše gospodarstvo
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