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Title:Zeleno poslovanje turističnih kmetij z nastanitvijo : orodje razvoja ruralnih destinacij
Authors:ID Borlinič Gačnik, Maja (Author)
ID Senekovič, Martina (Author)
ID Lešnik Štuhec, Tanja (Author)
Files:.pdf Turisticne_destinacijske_organizacije_2023.pdf (29,07 MB)
MD5: 1E395BA947165518B3D9AC81D50FDB3E
 
URL https://press.um.si/index.php/ump/catalog/book/718
 
Language:Slovenian
Work type:Scientific work
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:FT - Faculty of Tourism
UZUM - University of Maribor Press
Abstract:Turizem na podeželju strokovna literatura enači s pojmom turizem na kmetiji oziroma ga predstavlja kot podredno vejo. Jasno je, da razvoj podeželskega turizma kot oblika podjetniške dejavnosti zahteva utemeljitve številnih vidikov, ki spodbujajo nadaljnji razvoj dejavnosti, zato se sprašujemo, ali dejavnosti, vezane na razvoj in upravljanje podeželskih destinacij, neposredno naslavljajo tudi elemente trajnostnega razvoja. S polstrukturiranimi intervjuji smo med nosilci dejavnosti turizma na kmetijah preverili, kaj posameznim kmetijskim gospodarstvom z nastanitvijo pomeni vključenost njihove dejavnosti v okoljske sheme in kaj jim ob tem predstavlja Zelena shema slovenskega turizma. Prav tako smo med odločevalci na različnih ravneh upravljanja družbe, posredno ali neposredno povezanih z nosilci dejavnosti turizma na kmetijah, preverili, kakšno je njihove mnenje o vključevanju turističnih kmetij z nastanitvijo v okoljske sheme. Ugotavljamo, da imamo v Sloveniji še veliko priložnosti za nadaljnji trajnostni razvoj podeželja. Med možnimi načini vidimo tudi vključevanje ponudnikov nastanitvenih obratov na podeželju v okoljske sheme in kolektivne blagovne znamke, vzpostavljene po modelu Izvorno slovensko.
Keywords:turistična kmetija, nastanitev, okoljski znak, Zelena shema slovenskega turizma, Izvorno slovensko
Publication status:Published
Publication version:Version of Record
Publication date:13.01.2023
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2023
Number of pages:Str. 377-391
PID:20.500.12556/DKUM-86088 New window
UDC:338.48
COBISS.SI-ID:138818051 New window
Publication date in DKUM:05.10.2023
Views:630
Downloads:62
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a monograph

Title:Turistične destinacijske organizacije : gonila povezanega kreativnega zelenega razvoja in trženja
Editors:Tanja Lešnik Štuhec, Barbara Pavlakovič, Nejc Pozvek
Place of publishing:Maribor
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2023
ISBN:978-961-286-655-6
COBISS.SI-ID:125939715 New window

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:13.01.2023

Secondary language

Language:English
Title:Green operating of tourist farms with accommodation : a tool for the development of rural destinations
Abstract:Rural tourism is equated by the academic literature with the concept of tourism on farms or is represented as a subsidiary branch. The development of rural tourism as a form of entrepreneurial activity requires justification of many aspects that encourage further development of activities, so we wonder whether activities related to the development and management directly address elements of sustainable development. On the basis of semi-structured interviews, we checked among the holders of tourism activities on farms what the inclusion of their activities in environmental schemes and the Green Scheme of Slovenian Tourism means to individual agricultural holdings. We examined their opinion on the inclusion of tourist farms in environmental schemes among decision-makers at various levels of the company's management who are directly or indirectly related to tourism operators. We noticed that Slovenia still has many opportunities for further sustainable rural development. We see two possible ways by including providers of rural accommodation establishments in environmental schemes and by approaching a collective brand based on the "Authentic from Slovenia" model.
Keywords:tourist farm, tourist farm with accommodation, eco-label, Green Scheme of Slovenian tourism, Authentic from Slovenia


Collection

This document is a part of these collections:
  1. Turistične destinacijske organizacije

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