Uporaba in uspešnost 'meme' marketinga kot metode pozicioniranja na trgu : magistrsko delo

Potočnik, Mitja

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Title:	Uporaba in uspešnost 'meme' marketinga kot metode pozicioniranja na trgu : magistrsko delo
Authors:	ID Potočnik, Mitja (Author) ID Tomažič, Tina (Mentor) More about this mentor...
Files:	MAG_Potocnik_Mitja_2024.pdf (2,82 MB) MD5: 6844542EBC646AF507E6A21B7BCD5AF3 MAG_Potocnik_Mitja_2024.zip (367,32 KB) MD5: 83F7013A6FC9135E80474B6E005C7986
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Marketing je pomemben aspekt uspešnosti podjetja. Za trenutno informacijsko dobo je bil ključnega pomena razvoj interneta, ki se lahko razume za enega najpomembnejših izumov človeštva. Vsako podjetje stremi k čim večji uspešnosti, kar se najbolj izraža v dobičku. Tukaj nastopi vloga marketinga, ki se je v zadnjih letih in z razvojem tehnologije prevesil iz metod oglaševanja v tradicionalnih medijih v metode oglaševanja v digitalnih medijih. Podjetja se morajo priučiti ciljnega oglaševanja in uporabe aktualnih popularnih kultur, kar so v letih postali internetni memi. V nalogi smo ugotovili, da so internetni memi v Sloveniji že prisotni in poznani. Rezultati ankete so pokazali, da internetni memi lahko postanejo zanimivo marketinško sredstvo za boljše pozicinoniranje na trgu, če je ciljna skupina mlajša.
Keywords:	marketing, internetni meme, pozicioniranje na trgu
Place of publishing:	Maribor
Place of performance:	Maribor
Publisher:	[M. Potočnik]
Year of publishing:	2024
Number of pages:	1 spletni vir (1 datoteka PDF (X, 77 f.))
PID:	20.500.12556/DKUM-87054
UDC:	659.11:077(043.2)
COBISS.SI-ID:	194023171
Publication date in DKUM:	19.03.2024
Views:	345
Downloads:	101
Metadata:
Categories:	KTFMB - FERI
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	13.02.2024

Secondary language

Language:	English
Title:	The use and success of meme marketing as a positioning marketing method
Abstract:	Marketing is an important aspect of a company's success. The development of the Internet, which can be considered one of the most important inventions of mankind, has been crucial to the current information age. Every company strives to be as successful as possible, which is best reflected in profits. This is where the role of marketing comes in, which in recent years and with the development of technology has shifted from advertising methods in traditional media to advertising methods in digital media. Companies need to learn how to target advertising and how to use current popular cultures which over the years have become Internet memes. The thesis concludes that internet memes are already present and familiar in Slovenia. The results of the survey showed that internet memes can become an interesting marketing tool for better positioning in the market if the target group is younger.
Keywords:	marketing, internet memes, market positioning

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