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Title:
Vpliv informacije o poreklu na nakupno namero prehrambnih izdelkov
Authors:
ID
Koren, Rok
(
Author
)
ID
Mumel, Damijan
(
Mentor
)
More about this mentor...
Files:
UN_Koren_Rok_2025.pdf
(856,09 KB)
MD5: DC93D16611C2F26B3C2EDF284F7FDA17
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Namen diplomskega dela je raziskovati vedenje odjemalcev. Raziskovali smo pomembnost in vpliv informacije o poreklu na nakupno namero odjemalcev na trgu prehrambnih izdelkov. Zanimalo nas je, kakšen vpliv imajo prihodki odjemalcev na njihovo izbiro pri izdelkih različnih porekel. Raziskovali smo tudi, pri katerih tipih izdelkov namenjajo prednost izdelkom domačega porekla.
Keywords:
Poreklo izdelka
,
nakupna namera
,
odjemalci in odločanje odjemalcev.
Place of publishing:
Maribor
Publisher:
R. Koren
Year of publishing:
2025
PID:
20.500.12556/DKUM-91833
UDC:
366.1
COBISS.SI-ID:
241737987
Publication date in DKUM:
08.07.2025
Views:
123
Downloads:
51
Metadata:
Categories:
EPF
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Licences
License:
CC BY 4.0, Creative Commons Attribution 4.0 International
Link:
http://creativecommons.org/licenses/by/4.0/
Description:
This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:
12.02.2025
Secondary language
Language:
English
Title:
The impact of origin information on purchase intention of food products
Abstract:
The purpose of this thesis is to investigate customer behaviour. We investigated the importance and influence of origin information on the purchase intention of customers in the grocery market. We were interested in the impact of customers' income on their choice of products from different origins. We also investigated the types of products for which they prefer domestic origin.
Keywords:
Product origin
,
purchase intention
,
customers and customer decision-making.
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