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Title:Migracija na novo rešitev crm - primer migracije zoho crm na hubspot crm pri blocksi
Authors:ID Pasinechki, Stefan (Author)
ID Bobek, Samo (Mentor) More about this mentor... New window
Files:.pdf MAG_Pasinechki_Stefan_2025.pdf (2,42 MB)
MD5: E6A235D871C1F968DBD4629EDA06FE80
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Ta magistrska naloga preučuje proces migracije podjetja Blocksi iz sistema Zoho CRM v HubSpot CRM, pri čemer se osredotoča na premagovanje izzivov, povezanih s prehodi med sistemi za upravljanje odnosov s strankami (CRM). Raziskava izpostavlja ključne vidike, kot so migracija podatkov, tehnična integracija, usposabljanje uporabnikov in upravljanje stroškov. S pomočjo podrobne študije primera analizira učinkovitost strategij, uporabljenih med migracijo, vključno z načrtovanjem, prilagoditvijo in ocenjevanjem po uvedbi. Študija identificira najboljše prakse za prehode med CRM sistemi ter ponuja praktična priporočila za zmanjšanje operativnih motenj in izboljšanje sprejetja med uporabniki. Ti vpogledi so namenjeni pomoči organizacijam pri izvajanju nemotenih prehodov med CRM sistemi, zagotavljanju kontinuitete poslovanja in izboljšanem upravljanju odnosov s strankami.
Keywords:Prehod CRM, Migracija podatkov, HubSpot, Zoho, Blocksi, Upravljanje odnosov s strankami
Place of publishing:Maribor
Publisher:S. Pasinechki
Year of publishing:2025
PID:20.500.12556/DKUM-92145 New window
UDC:004.77
COBISS.SI-ID:236329475 New window
Publication date in DKUM:19.05.2025
Views:108
Downloads:33
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:14.03.2025

Secondary language

Language:English
Title:Migration to new crm solution - the case of zoho crm to hubspot crm migration at blocksi
Abstract:This thesis examines the migration process of Blocksi from Zoho CRM to HubSpot CRM, focusing on overcoming challenges associated with CRM system transitions. The research highlights key aspects such as data migration, technical integration, user training, and cost management. Through a detailed case study, it analyzes the effectiveness of strategies employed during the migration, including planning, customization, and post-implementation assessment. The study identifies best practices for CRM transitions and offers practical recommendations to minimize operational disruptions and enhance user adoption. These insights aim to assist organizations in conducting seamless CRM transitions, ensuring business continuity and improved customer relationship management.
Keywords:CRM Transition, Data Migration, HubSpot, Zoho, Blocksi, Customer Relationship Management


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