| Title: | The effect of product complexity on servitization and deservitization: A multi-country quantitative analysis |
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| Authors: | ID Prester, Jasna (Author) ID Bikfalvi, Andrea (Author) ID Palčič, Iztok (Author) |
| Files: | sustainability-14-11885.pdf (2,12 MB) MD5: 566E8A0DF3C044D6BB91C3D4EBB4677B
https://www.mdpi.com/2071-1050/14/19/11885
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| Language: | English |
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| Work type: | Article |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FS - Faculty of Mechanical Engineering
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| Abstract: | Servitization is often based on technology, with the producer not selling products but
rather offering product-related services. While servitization had been steadily gaining interest until
relatively recently, a new trend called deservitization, the outsourcing of service provision, has seen a
slow uptake in the scientific literature. This work analyses why servitization is not always beneficial.
We analyze the effect of product complexity on servitization and deservitization in three Southern
European countries. Due to high competition and knowledge leaking, manufacturers of complex
products tend to servitize with their own resources, thus avoiding deservitization or outsourcing
of service provision. The analysis is performed using two-step OLS regression. The results confirm
that the hypotheses and the model are significant and that manufacturers of simple products tend to
deservitize, while manufacturers of complex products tend to servitize. Managerial implications refer
to alternatives as to when to enter the servitization arena and when it is more beneficial to deservitize. |
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| Keywords: | servitization, deservitization, manufacturing technology, EMS |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Submitted for review: | 28.06.2022 |
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| Article acceptance date: | 16.09.2022 |
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| Publication date: | 21.09.2022 |
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| Publisher: | MDPI AG |
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| Year of publishing: | 2022 |
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| Number of pages: | str. 1-16 |
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| Numbering: | Vol. 14, iss. 19 (11885) |
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| PID: | 20.500.12556/DKUM-92269  |
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| UDC: | 658.5:005.7 |
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| ISSN on article: | 2071-1050 |
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| COBISS.SI-ID: | 122962179  |
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| DOI: | 10.3390/su141911885  |
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| Copyright: | © 2022 by the authors |
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| Publication date in DKUM: | 26.03.2025 |
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| Views: | 139 |
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| Downloads: | 9 |
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| Metadata: |  |
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| Categories: | Misc.
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