| Title: | The role of demographics and entrepreneurial motives in digital sales adoption |
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| Authors: | ID Plečko, Samuel (Author)
ID Bradač Hojnik, Barbara (Author)
ID Tominc, Polona (Author) |
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| Files: |  https://hrcak.srce.hr/en/clanak/467449
 The_Role_of_Demographics_and_Entrepreneurial_Motives.pdf (419,01 KB)
MD5: 17BF9B22B312905C7295BA7C05F6067F
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| Language: | English |
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| Work type: | Scientific work |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | Digital transformation gradually changes businesses, which is also connected with sales.
Despite these advancements, the motives to accept digitalization in sales are undiscovered.
In our study, we examine demographic factors (gender, age, education), entrepreneurial
motives, and the developmental stage of entrepreneurs using data from the Global En-
trepreneurship Monitor (GEM), encompassing 25,633 entrepreneurs from 47 countries.
Logistic regression and subsequently Cramer’s V were employed for a more precise de-
termination of the relevant influences of the explanatory variables. The findings indicate
that younger and early-stage entrepreneurs more often accept digital technologies in sales.
This also applies to entrepreneurs who are motivated by higher income and wealth and the
desire to make changes in the world. These results suggest that digital technologies can
contribute to reducing the divergence between profitable and sustainable goals, as entre-
preneurs perceive their utility in achieving both sets of objectives. |
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| Keywords: | digital technologies in sales, demographics, entrepreneurs’ motives, early-stage entrepreneurs |
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| Publication status: | Published |
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| Publication version: | Version of Record |
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| Publication date: | 09.12.2024 |
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| Publisher: | Faculty of Economics and Business |
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| Year of publishing: | 2024 |
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| Number of pages: | str. 269-289 |
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| Numbering: | Vol. 27, no. 2 |
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| PID: | 20.500.12556/DKUM-92717  |
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| UDC: | 005.9 |
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| ISSN on article: | 1331-5609 |
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| COBISS.SI-ID: | 223596035 |
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| DOI: | 10.2478/zireb-2024-0027 |
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| Publication date in DKUM: | 11.07.2025 |
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| Views: | 178 |
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| Downloads: | 8 |
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| Metadata: |    |
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| Categories: | Misc.
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