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Title:Poprodajne logistične storitve za stranke : diplomsko delo
Authors:ID Gorjanc, Lovro (Author)
ID Kramar, Uroš (Mentor) More about this mentor... New window
Files:.pdf VS_Gorjanc_Lovro_2025.pdf (1,50 MB)
MD5: CA8C5C185345EABAAE7BEF888F9E1545
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FL - Faculty of Logistic
Abstract:Poprodajne logistične storitve vse bolj vplivajo na končno odločitev kupca. Na trgu je vse več podjetij, ki so si v osnovah podobna, zato je zadovoljstvo strank vedno bolj pomembno za končno izbiro ponudnika. Ugotavljamo, da je razvoj spletnega nakupovanja bistveno spremenil pričakovanja potrošnikov, ki od ponudnikov pričakujejo brezhibno storitev tudi po opravljenem nakupu. Cilj diplomskega dela je raziskati, kako pomembne so poprodajne logistične storitve za stranke pri spletnem nakupovanju. V teoretičnem delu smo opredelili osnovne pojme s področja logistike, predstavili ključne vrste poprodajnih storitev ter izpostavili njihove značilnosti in vpliv na zadovoljstvo strank. V raziskovalnem delu pa smo se osredotočili na raziskavo, katere cilj je bil ugotoviti, kako pomembne so poprodajne logistične storitve, katere izmed njih so ključne za pozitivno uporabniško izkušnjo ter kakšen vpliv v resnici imajo. Izvedli smo anketno raziskavo med populacijo. V nadaljevanju smo zbrane podatke analizirali s pomočjo statističnih metod in predstavili končne ugotovitve.
Keywords:poprodajne logistične storitve, stranke
Place of publishing:Maribor
Place of performance:Celje
Publisher:[L. Gorjanc]
Year of publishing:2025
Number of pages:1 spletni vir (1 datoteka PDF (XI, 49 str., 6 str. pril.))
PID:20.500.12556/DKUM-94041 New window
UDC:658.7:004.738.5(043.2)
COBISS.SI-ID:247882755 New window
Publication date in DKUM:05.09.2025
Views:132
Downloads:23
Metadata:XML DC-XML DC-RDF
Categories:FL
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.07.2025

Secondary language

Language:English
Title:After-Sales logistics services for customers
Abstract:After-sales logistics services are having an increasingly significant impact on the final purchasing decision of the customer. With more and more companies on the market offering similar basic services, customer satisfaction is becoming a key factor in the choice of provider. It has become evident that the growth of online shopping has significantly changed consumer expectations, as customers now demand flawless service even after the purchase has been completed. The aim of this thesis was to explore how important after-sales logistics services are for customers when shopping online. In the theoretical part, we defined the basic concepts of logistics, presented the main types of after-sales services, and highlighted their characteristics and influence on customer satisfaction. In the research part, we focused on a study aimed at determining the importance of after-sales logistics services, identifying which ones are crucial for a positive user experience, and assessing their actual impact. We conducted a survey among a selected population. The collected data was then analyzed using statistical methods, and the final findings were presented.
Keywords:aftersales, logistics, service, customers


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