| Title: | Business model Canvas of a company for organizing cultural experiences and presentations in hotel lobbies : 1st cycle professional bachelor's studies graduate thesis |
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| Authors: | ID Nesterova, Vasilisa (Author)
ID Rangus, Marjetka (Mentor) More about this mentor... 
ID Jagodič, Gregor (Comentor) |
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| Files: |  VS_Nesterova_Vasilisa_2025.pdf (1,57 MB)
MD5: 375209AF551AF72C3EE9C41637F00C96
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| Language: | English |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FT - Faculty of Tourism
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| Abstract: | This thesis explores how art exhibitions and cultural events held in hotel lobbies can become a successful business model. The concept combines hospitality and cultural tourism to create unique experiences for hotel guests while generating financial benefits for hotels. The study applies the Business Model Canvas (Osterwalder and Pigneur, 2010) to develop a clear business plan, which analyses customer segments, value propositions, revenue streams, and cost structures. The primary customers are hotels and tourists. Hotels benefit from increased guest loyalty and additional revenues, while tourists enjoy a richer cultural experience. A financial comparison of two event formats shows that both can be profitable. A small setup model has a higher profit margin (27.06%), while a medium setup model with a lower profit margin (19.24%) offers a broader range of services. Interviews with hotel managers, artists, and tourism experts confirm strong interest in these events highlighting, however, marketing, logistics and budgeting challenges. The thesis concludes that incorporation of cultural events into hotel services attracts more guests, strengthens hotel branding, and supports local artists making it a promising business opportunity. |
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| Keywords: | Cultural Tourism, Hotels and Hospitality, Business Model Canvas, Art Exhibitions, Event Planning |
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| Place of publishing: | Maribor |
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| Place of performance: | Brežice |
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| Publisher: | [V. Nesterova] |
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| Year of publishing: | 2025 |
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| Number of pages: | 102 str., [1] str. pril. |
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| PID: | 20.500.12556/DKUM-94072 |
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| UDC: | 338.48-6:7/8:005.511(043.2) |
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| COBISS.SI-ID: | 254921731 |
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| Publication date in DKUM: | 27.10.2025 |
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| Views: | 129 |
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| Downloads: | 20 |
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| Metadata: |    |
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| Categories: | Misc.
FT
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