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Title:Analiza sistema souporabe koles »GONM« s poudarkom na zadovoljstvu uporabnikov ob prvi izkušnji
Authors:ID Maloča, Ivan (Author)
ID Lep, Marjan (Mentor) More about this mentor... New window
Files:.pdf MAG_Maloca_Ivan_2025.pdf (17,40 MB)
MD5: 39052902FA9B096296166F7D48DDA90C
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
Abstract:V zaključnem delu smo prikazali analizo sistema avtomatizirane souporabe koles GONM v Mestni občini Novo mesto s poudarkom na uporabniški izkušnji ob prvi uporabi. Osredotočili smo se na vpliv začetne izkušnje na nadaljnjo uporabo sistema ter preučili, kako zaznane težave ob prvem stiku vplivajo na vedenje uporabnikov. Analizirali smo podatke o uporabi med leti 2017 in 2024, pri čemer smo zajeli starostno strukturo uporabnikov, trajanje izposoj, izbiro vrste kolesa in prostorsko razporeditev potovanj. Izvedli smo tudi terensko anketiranje, ki je osvetlilo najpogostejše težave ob prvi uporabi, med katerimi izstopajo tehnične napake ter zapleti med registracijo in prijavo v aplikaciji. V okviru analize smo obravnavali tudi opažen upad zanimanja za sistem v zadnjih letih. Ugotovili smo, da negativna prva izkušnja pogosto vodi v opustitev nadaljnje uporabe. Na podlagi rezultatov smo predlagali izboljšave, kot so doslednejše vzdrževanje koles, zlasti električnih, ter bolj nemoteno delovanje aplikacije ob prvem stiku z uporabnikom. Zaključno delo prispeva k boljšemu razumevanju vedenjskih vzorcev uporabnikov in podaja smernice za izboljšanje sistema GONM kot pomembnega elementa trajnostne mobilnosti.
Keywords:trajnostna mobilnost, souporaba koles, uporabniška izkušnja, intervju, Novo mesto
Place of publishing:Maribor
Publisher:[I. Maloča]
Year of publishing:2025
PID:20.500.12556/DKUM-94970 New window
UDC:656.183.02(043.2)
COBISS.SI-ID:250843395 New window
Publication date in DKUM:11.09.2025
Views:123
Downloads:19
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FG
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:30.08.2025

Secondary language

Language:English
Title:Analysis of the "GONM" bicycle-sharing system with an emphasis on user satisfaction during the first experience
Abstract:In this master’s thesis, we presented an analysis of the automated bicycle-sharing system GONM in the Municipality of Novo mesto, with a focus on the user experience during first-time use. We focused on the impact of the initial experience on continued use of the system and examined how perceived difficulties during the first interaction influence user behavior. We analyzed usage data from 2017 to 2024, including the age structure of users, duration of rentals, choice of bicycle type, and spatial distribution of trips. We conducted field surveys that highlighted the most common issues encountered during first-time use, such as technical malfunctions and complications during registration and login in the mobile application. As part of the analysis, we also addressed the observed decline in interest in the system in recent years. We found that a negative first experience often leads to discontinuation of use. Based on the results, we proposed improvements such as more consistent maintenance of bicycles, especially electric ones, and smoother operation of the application during initial user interaction. The thesis contributes to understanding user behavior patterns, emphasizes the importance of first impressions, and provides recommendations for improving the GONM system as a key element of sustainable urban mobility.
Keywords:sustainable mobility, bike sharing, user experience, interview, Novo mesto


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