| Abstract: | In the final part, we are researching and looking for solutions to customer unreliability, from the perspective of company factors, where we first reviewed the literature, where we learned, among other things, about Chatbot, which responds during the absence of employees (at night), and thus solves the problem of non-responsiveness. In addition, we learned what is related to and how it affects customer unreliability. Then, we conducted an interview with leading people in a manufacturing and service company, and based on this, a survey was also conducted, in which several people from different industries, both suppliers and customers, were included, with the aim of comparing the results. The results showed us that the internal factors of the company are extremely important, as they strongly influence the customer's view of the company, in addition to quick responsiveness, adaptability, as well as a positive attitude towards the customer. Based on the results obtained and the reviewed literature, we found that good internal communication and staff education are especially important. |
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