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Title:Strateški management dobavnig verig v luksuzni industriji: študija primera skupine LVMH
Authors:ID Kous, Pija (Author)
ID Logožar, Klavdij (Mentor) More about this mentor... New window
Files:.pdf MAG_Kous_Pija_2026_.pdf (1,58 MB)
MD5: A4705012D77B7C80B5B45AFEBEAA2C58
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V luksuzni industriji dobavna veriga ne predstavlja zgolj operativnega sistema oskrbe, temveč pomemben del ustvarjanja vrednosti, saj je neposredno povezana s kakovostjo izdelkov, ekskluzivnostjo, zaščito redkih virov in ugledom blagovne znamke. Pri luksuznih konglomeratih, kot je LVMH, strateške odločitve v dobavni verigi vplivajo ne le na učinkovitost poslovanja, temveč tudi na ohranjanje identitete znamk in njihove dolgoročne konkurenčne prednosti. Magistrsko delo obravnava vlogo strateškega managementa dobavnih verig v luksuzni industriji na primeru skupine LVMH. Posebna pozornost je namenjena vertikalni integraciji, upravljanju dobavnih tveganj, odpornosti dobavne verige in vključevanju trajnostnih praks, saj prav ti elementi v luksuznem okolju pomembno vplivajo na sposobnost podjetja, da ohranja visoko zaznano vrednost svojih izdelkov. V ospredju so značilnosti luksuzne industrije, kjer so redki materiali, specializirana obrtniška znanja, nadzor nad kakovostjo in skrbno upravljanje dobaviteljske mreže ključni za ohranjanje ekskluzivnosti. Ugotovitve kažejo, da LVMH krepi konkurenčno prednost z visoko stopnjo nadzora nad ključnimi deli dobavne verige, z varovanjem strateških virov in znanj ter s premišljenim povezovanjem trajnostnih praks z identiteto blagovnih znamk. Vertikalna integracija se kaže kot pomemben mehanizem zaščite kakovosti in ugleda, strateško upravljanje tveganj pa kot bistven pogoj za odpornost dobavne verige v razmerah geopolitične negotovosti, omejene dostopnosti virov in povečanih zahtev po sledljivosti ter odgovornem poslovanju. Obravnavani primer potrjuje, da je v luksuzni industriji strateški management dobavnih verig pomemben dejavnik diferenciacije, dolgoročne stabilnosti in ohranjanja vrednosti blagovne znamke.
Keywords:Strateški management dobavnih verig, luksuzna industrija, LVMH, vertikalna integracija, odpornost dobavnih verig.
Place of publishing:Maribor
Publisher:P. Kous]
Year of publishing:2026
PID:20.500.12556/DKUM-97742 New window
UDC:658.7:338.45
COBISS.SI-ID:280171523 New window
Publication date in DKUM:02.06.2026
Views:145
Downloads:32
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-NC 4.0, Creative Commons Attribution-NonCommercial 4.0 International
Link:http://creativecommons.org/licenses/by-nc/4.0/
Description:A creative commons license that bans commercial use, but the users don’t have to license their derivative works on the same terms.
Licensing start date:09.04.2026

Secondary language

Language:English
Title:Strategic suppy chain management in luxury industry: a case study of the LVMH group
Abstract:In the luxury industry, the supply chain does not represent merely an operational system of supply, but also an important part of value creation, as it is directly linked to product quality, exclusivity, the protection of scarce resources, and brand reputation. In luxury conglomerates such as LVMH, strategic decisions within the supply chain affect not only business efficiency, but also the preservation of brand identity and long-term competitive advantage. This master’s thesis examines the role of strategic supply chain management in the luxury industry through the case of the LVMH Group. Particular attention is devoted to vertical integration, supply risk management, supply chain resilience, and the integration of sustainability practices, as these elements significantly influence a company’s ability to preserve the high perceived value of its products in a luxury environment. The focus is placed on the specific characteristics of the luxury industry, where rare materials, specialised artisanal knowledge, quality control, and the careful management of supplier networks are essential for maintaining exclusivity. The findings show that LVMH strengthens its competitive advantage through a high degree of control over key parts of the supply chain, the protection of strategic resources and know-how, and the deliberate integration of sustainability practices into brand identity. Vertical integration emerges as an important mechanism for protecting quality and reputation, while strategic risk management represents a crucial condition for supply chain resilience in the context of geopolitical uncertainty, limited resource availability, and increasing demands for traceability and responsible business conduct. The case under review confirms that, in the luxury industry, strategic supply chain management is an important factor of differentiation, long-term stability, and the preservation of brand value.
Keywords:Strategic supply chain management, luxury industry, LVMH, vertical integration, supply chain resilience.


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