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Title:Doseganje konkurenčne kreativno-trajnostne gastronomske destinacije
Authors:ID Basle Vertiz, Nuša (Author)
ID Milfelner, Borut (Author)
Files:URL https://press.um.si/index.php/ump/sl/catalog/book/1142/chapter/1445
 
.pdf RAZ_Basle_Vertiz_Nusa_2026.pdf (1,09 MB)
MD5: AAC8B54C3F415EB840E53DB2B484EF08
 
Language:Slovenian
Work type:Scientific work
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:EPF - Faculty of Business and Economics
Abstract:The contribution is conceived as an extended literature review, or theoretical chapter, on the development of a competitive creativesustainable gastronomic destination. The introductory part presents the key trends of 21st-century tourism, including the growth of global tourism, digitalization, smart tourism, individualized demand, and the transition from mass tourism toward authentic, thematic, and experience-based forms of travel. Special attention is devoted to gastronomy and gastronomic tourism as integral components of cultural, creative, and sustainable tourism. Gastronomy is not understood merely as food consumption, but as a cultural, identity-forming, economic, and experiential phenomenon that connects local tradition, heritage, place, flavors, and community. A gastronomic destination becomes competitive when it is able to integrate local culinary specificities, creativity, service quality, sustainable management, and the involvement of local residents in a comprehensive tourism experience for visitors. The contribution further emphasizes that contemporary tourists actively seek authenticity, local character, responsibility, and memorable experiences. In the concluding part, examples of best practices from around the world are presented, including the gastronomic destination of Saudi Arabia, the importance of crafts in Lapland, Thailand, and Brazil, as well as the role of creative workshops, digitalization, innovation, local communities, and creativesustainable destination management.
Keywords:gastronomic tourism, creative tourism, sustainable tourism, gastronomic destination competitiveness, digitalization
Publication status:Published
Publication version:Version of Record
Publication date:11.08.2026
Year of publishing:2026
Number of pages:Str. 7-61
PID:20.500.12556/DKUM-99826 New window
UDC:338.48-6:641/642
COBISS.SI-ID:289068291 New window
DOI:10.18690/um.epf.8.2026.1 New window
Publication date in DKUM:27.08.2026
Views:156
Downloads:2
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Record is a part of a monograph

Title:Med ponudbo in povpraševanjem : konkurenčnost kreativno-trajnostnih turističnih destinacij
Editors:Nuša Basle Vertiz, Borut Milfelner
Place of publishing:Maribor
Publisher:Univerzitetna založba
Year of publishing:2026
ISBN:978-961-299-184-5
COBISS.SI-ID:287417347 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.

Secondary language

Language:English
Title:Achieving a competitive creative-sustainable gastronomic destination
Abstract:Prispevek je zasnovan kot razširjen pregled literature oz. teoretično poglavje o razvoju konkurenčne kreativno-trajnostne gastronomske destinacije. V uvodu predstavi ključne trende turizma 21. stoletja, med katerimi izstopajo rast globalnega turizma, digitalizacija, pametni turizem, individualizirano povpraševanje in prehod od množičnega turizma k avtentičnim, tematskim in doživljajskim oblikam potovanja. Poseben poudarek je namenjen gastronomiji in gastronomskemu turizmu kot delu kulturnega, kreativnega in trajnostnega turizma. Gastronomija tako ni samo prehranjevanje, temveč kulturni, identitetni, gospodarski in izkustveni pojav, ki povezuje lokalno tradicijo, dediščino, prostor, okuse in skupnost. Gastronomska destinacija postane konkurenčna, kadar zna povezati lokalne kulinarične posebnosti, kreativnost, kakovost storitev, trajnostno upravljanje in vključevanje lokalnih prebivalcev v celovito turistično izkušnjo za obiskovalca. Prispevek poudarja, da sodobni turisti aktivno iščejo avtentičnost, lokalnost, odgovornost in zapomnljiva doživetja. V zaključnem delu so predstavljeni primeri dobrih praks iz sveta, med njimi gastronomska destinacija Savdska Arabija, pomen obrti na Laponskem, Tajskem in v Braziliji, vloga kreativnih delavnic, digitalizacije, inovacij, lokalnih skupnosti in trajnostno-kreativnega destinacijskega managementa.
Keywords:gastronomski turizem, kreativni turizem, trajnostni turizem, konkurenčnost gastronomske destinacije, digitalizacija


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