STRATEGIJE CEN PODJETJA JERUZALEM ORMOŽ VVS d.d. ZA TUJE TRGE

Ficko, Marjan

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Title:	STRATEGIJE CEN PODJETJA JERUZALEM ORMOŽ VVS d.d. ZA TUJE TRGE
Authors:	ID Ficko, Marjan (Author) ID Korez-Vide, Romana (Mentor) More about this mentor...
Files:	VS_Ficko_Marjan_2009.pdf (346,18 KB) MD5: A9C477CFD891EBF6E242B153C070B2E1 PID: 20.500.12556/dkum/5f22aedf-9f55-4143-96dd-83f97dd21e43
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Podjetje Jeruzalem Ormož prodaja svoja vina na domačem in tujem trgu. Kot veliko slovenskim podjetjem tudi podjetju Jeruzalem Ormož predstavljajo najpomembnejše trge Sloveniji najbližje države. Vendar si v podjetju prizadevajo razširiti prodajo vseh svojih vin v čim več držav. Posebej se jim zdijo privlačne države zahodne in severne Evrope, in sicer zaradi nizke lastne proizvodnje in velike kupne moči. Podjetje se zaveda dejstva, da lahko izvoz, razen priložnosti, prinaša tudi tveganja. Za uspešno prodajo je izdelku potrebno določiti primerno ceno, kar podjetje izvede s pomočjo izbrane metode in cenovne strategije. Pri določanju prodajne cene za tuji trg mora podjetje upoštevati številne dejavnike, ki niso prisotni pri določanju cene za domači trg, običajno pa vodijo do precejšnje spremembe končne prodajne cene. V tej diplomski nalogi smo preučili kako določa prodajne cene in katere cenovne strategije za tuje trge uporablja podjetje Jeruzalem Ormož VVS d.o.o. Obravnavali smo primer, ko podjetje zaradi doseganja cilja povečane prodaje, za enake izdelke uporablja različne prodajne cene.
Keywords:	trženjski splet, strategija cene, izvoz, vinarstvo, Jeruzalem Ormož d.o.o.
Place of publishing:	Ormož
Publisher:	[M. Ficko]
Year of publishing:	2009
PID:	20.500.12556/DKUM-11025
UDC:	338.5
COBISS.SI-ID:	10012956
NUK URN:	URN:SI:UM:DK:I2OCUVEG
Publication date in DKUM:	02.12.2009
Views:	3826
Downloads:	358
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	FOREIGN MARKETS PRICING STRATEGIES OF COMPANY JERUZALEM ORMOŽ VVS D.D.
Abstract:	Company Jeruzalem Ormož sells its wines at domestic and foreign markets. As for many Slovenian companies, also for company Jeruzalem Ormož the most important markets are the nearest countries of Slovenia. However, in the company they endeavour themselves to extend the sales of all their wines to as many countries as possible. Due to their low production and high purchasing power, the countries of western and northern Europe seems to be the most attractive The company is aware of the fact that export, in addition to opportunity, brings risks as well. For successful sale of the product it is necessary to establish the appropriate price, which can be carried out by the use of the selected pricing methods and strategies. At determining the price for a foreign market the company has to take into consideration many factors, which are not present at the determination of prices for domestic market, but usually lead to significant changes of the final price. In this thesis we have studied how the company Jerizalem Ormož sets its prices and which pricing strategies for foreign markets it uses. We have discussed the case, when the company, with the objective to achieve the goal of increased sale, uses different prices for the same products.
Keywords:	marketing mix, pricing strategy, exports, Viniculture, Jeruzalem Ormož d.o.o.

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