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Title:POSLOVNO KOMUNICIRANJE V PODJETJU MINICOM D.O.O.
Authors:ID Pregelj, Darko (Author)
ID Ferjan, Marko (Mentor) More about this mentor... New window
Files:.pdf VS_Pregelj_Darko_2009.pdf (2,61 MB)
MD5: F1AABD5BB7489F4BB20C1F45E01E6106
PID: 20.500.12556/dkum/2c6b22db-6bf4-48f1-a3e7-cec07ece53d8
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Namen diplomske naloge je raziskati pomen obvladanja poslovnega komuniciranja s strankami pri vsakdanjem delu v podjetju Minicom d.o.o. Predvsem pa bi rad v raziskavo vključil poleg samega vidika komuniciranja še merjenje zadovoljstva strank z elementi, kot so produkt, cena in kvaliteta. Mnenja sem namreč, da brez teh elementov ne morem podati neke realne slike celotnega zadovoljstva strank z našim podjetjem. Vsak od njih je pomemben za razumevanje skupnega zadovoljstva strank in bi raziskava le posameznih delov podajala preskop pogled v to, kaj delamo dobro, kaj odlično, predvsem pa to, kje so še stvari, katere moramo popraviti, se bolj približati željam svojih strank. Seveda pa tu moramo upoštevati določene omejitve, ki jih posamezni elementi lahko nudijo.
Keywords:Komuniciranje, zadovoljstvo, kvaliteta, zvestoba strank.
Place of publishing:Maribor
Year of publishing:2009
PID:20.500.12556/DKUM-12759 New window
COBISS.SI-ID:6597651 New window
NUK URN:URN:SI:UM:DK:4ULBAD3S
Publication date in DKUM:05.02.2010
Views:3565
Downloads:357
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:BUSINESS COMMUNICATION IN THE COMPANY MINICOM D.O.O.
Abstract:The purpose of the thesis is to investigate the importance of the mastery of business communication with customers in daily work in the company Minicom d.o.o. Above all; the study aims to include, besides communication, the measuring of customer satisfaction with elements such as product, price and quality. Namely, the afore mentioned elements are crucial to display a realistic picture of the total customer satisfaction with the company. As each element contributes to understanding the total customer satisfaction survey, a partial survey would offer a poor insight into what is considered a good or excellent performance, and finally, what elements need to be improved in order to approach our customers’ preferences. However, certain restrictions that individual elements can provide should be taken into account as well.
Keywords:Communication, satisfaction, quality, customer loyalty


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