| Title: | INFORMACIJSKA PODPORA OBVLADOVANJA ODNOSOV S STRANKAMI V BANKAH |
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| Authors: | ID Belna, Lilijana (Author)
ID Bobek, Samo (Mentor) More about this mentor...  |
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| Files: |  UNI_Belna_Lilijana_2011.pdf (659,51 KB)
MD5: DDC2FC0288C134CE91B2811F01C8D22A
PID: 20.500.12556/dkum/033a0a70-b6b4-4f33-a578-7bc82a430d17
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | Upravljanje odnosov s strankami je ključnega pomena za podjetja, da lahko konkurirajo na trgu. Še posebej so odnosi s strankami pomembni za banke, ki so odvisne od svojih komitentov in njihovih želja. V čim večji meri bodo zadovoljile želje in potrebe svojih strank, več strank bodo obdržale in hkrati pridobile z vsako uspešno ponudbo nove stranke. |
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| Keywords: | CRM, stranka, odnosi, strategija, informacijska tehnologija, podatkovna skladišča, podatkovno rudarjenje |
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| Place of publishing: | Gornja Radgona |
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| Publisher: | [L. Belna] |
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| Year of publishing: | 2011 |
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| PID: | 20.500.12556/DKUM-19114 |
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| UDC: | 004.7 |
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| COBISS.SI-ID: | 10718748 |
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| NUK URN: | URN:SI:UM:DK:HYJ3LRA0 |
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| Publication date in DKUM: | 07.07.2011 |
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| Views: | 2376 |
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| Downloads: | 152 |
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| Metadata: |    |
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| Categories: | EPF
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