Povezanost med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa

Gaber, Mojca; Marič, Miha; Ferjan, Marko

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Title:	Povezanost med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa
Authors:	ID Gaber, Mojca (Author) ID Marič, Miha (Author) ID Ferjan, Marko (Author)
Files:	http://organizacija.fov.uni-mb.si/index.php/organizacija/article/view/448/868 RAZ_Gaber_Mojca_2012.pdf (1,61 MB) MD5: 8FE37F3A79FFAC920EA98FEEA2F32046
Language:	Slovenian
Work type:	Unknown
Typology:	1.01 - Original Scientific Article
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Raziskujemo povezavo med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa. Zanima nas na katere atribute velikost podjetja najbolj vpliva in kakšna je povezanost med samimi atributi. Velikost podjetja smo merili glede na število zaposlenih v podjetju. Atributi, katere smo uporabili v raziskavi so: površina, barva, cena zaposlitvenega oglasa, število ponovitev in število prijav na zaposlitveni oglas. S pomočjo raziskave smo ugotavljali tudi medij, katerega podjetja največ uporabljajo pri objavi zaposlitvenih oglasov. Na podlagi rezultatov v članku predstavljamo, teoretična izhodišča, rezultate raziskave in predloge za nadaljnji razvoj.
Keywords:	zaposlitveni oglas, velikost podjetja, oglaševanje, tržno komuniciranje
Year of publishing:	2012
Number of pages:	str. A 72 - A 78
Numbering:	št. 2, Letn. 45
PID:	20.500.12556/DKUM-35008
UDC:	339.138
ISSN on article:	1318-5454
COBISS.SI-ID:	7003411
NUK URN:	URN:SI:UM:DK:BZCW0H7I
Publication date in DKUM:	06.06.2012
Views:	1939
Downloads:	54
Metadata:
Categories:	Misc.
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Record is a part of a journal

Title:	Organizacija : revija za management, informatiko in kadre
Shortened title:	Organizacija
Publisher:	Moderna organizacija
ISSN:	1318-5454
COBISS.SI-ID:	610909

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.

Secondary language

Language:	English
Title:	Relationship between the company's size and mesurable attributes of employment ads
Abstract:	We explore the relationship between the company’s size and measurable attributes of an employment ad. We were interested in which attributes were most affected by the size of a company and what the relationship between these attributes is. Company size was measured by the number of employees of a company. Attributes, which we used in our study, are: size, color, and price of an employment ad, the number of repetitions and number of applications per job ad. Through our research we also determined the medium which most companies used to publish job advertisements. In the paper, we present the theoretical framework, research results and proposals for further development.
Keywords:	job ads, company size, advertising, marketing communications

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