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Title:KAKOVOST IZDELKOV IN STORITEV PONUDNIKOV MONTAŽNIH HIŠ IN STAVBNEGA POHIŠTVA SKOZI OČI KUPCEV
Authors:ID Šobota, Dijana (Author)
ID Gomišček, Boštjan (Mentor) More about this mentor... New window
Files:.pdf UNI_Sobota_Dijana_2012.pdf (2,01 MB)
MD5: F02B81AEDEBB5AB804B2181325C9931E
PID: 20.500.12556/dkum/59806328-bda7-4bc7-b5ab-ba7063e62358
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Zadovoljstvo kupca z izdelkom ali s storitvijo pri podjetju je eden izmed glavnih dejavnikov, ki vplivajo na kupčevo odločitev za ponovni nakup, zato morajo podjetja vedeti, kako zadovoljiti želje in potrebe svojih odjemalcev. V diplomski nalogi smo raziskali, kateri so glavni dejavniki, ki vplivajo na kupčevo odločitev za nakup stavbnega pohištva ter montažne hiše. Vplivne dejavnike smo ugotavljali s štirimi različnimi anketami pri kupcih oz. potencialnih kupcih na trgu, kot tudi pri kupcih znanega slovenskega ponudnika stavbnega pohištva ter montažnih hiš. Vse ankete so bile spletne, izvedli pa smo jih v marcu. S pomočjo raziskave smo ugotovili, kateri so glavni dejavniki, ki vplivajo na nakup stavbnega pohištva in nakup montažne hiše, ter kakšne so želje kupcev in možne izboljšave izdelkov ter storitve. Tako za kupce izdelkov pri neimenovanem podjetju kot tudi za ostale anketirance lahko izpostavimo naslednje dejavnike, ki vplivajo na nakup stavbnega pohištva: kakovost izdelkov, izvedba montaže, zagotavljanje servisa ter ugodna cena izdelka. Možne izboljšave, ki naj bi jih podjetje upoštevalo, so kakovostne poprodajne storitve, bolj strokovno svetovanje, bolj kakovostna izvedba montaže in večja fleksibilnost podjetja. Iz analize anket o montažnih hišah lahko izpostavimo naslednje dejavnike, ki vplivajo na nakup montažne hiše: kakovost materialov, kakovost gradnje oz. montaže ter cena hiše. Možnosti izboljšave za podjetje so naslednje: izboljšanje kakovosti gradnje oz. montaže, izboljšanje poprodajnih aktivnosti ter več organiziranih ogledov vzorčnih hiš.
Keywords:kakovost, zagotavljanje kakovosti, izboljševanje kakovosti, zadovoljstvo kupca.
Place of publishing:Kranj
Year of publishing:2012
PID:20.500.12556/DKUM-38998 New window
COBISS.SI-ID:7103507 New window
NUK URN:URN:SI:UM:DK:FRPP5UKN
Publication date in DKUM:09.01.2013
Views:2146
Downloads:254
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:QUALITY OF PRODUCTS AND SERVICES OF PROVIDERS OF PREFIBRICATED HOUSES AND BUILDES' CARPENTRY FROM THE PERSPECTIVE OF CUSTOMERS
Abstract:Customer satisfaction with the product or service in a company is one of the main factors that influence the customer's decision to repurchase. That is why companies need to be aware of how to satisfy the desires and needs of its customers. In this diploma, we investigate what are the main factors that influence the customer's decision to buy doors and windows and prefabricated houses. Influential factors were determined by four different surveys that were given to potential buyers in the market, as well as the buyers of a known Slovenian company that provides builder’s carpentry and prefabricated houses. All surveys were done online in month of March. Through research we found the main factors that influence the purchase of builder’s carpentry and the purchase of prefabricated houses. We also identified customers wishes and the potential improvements of products and services for the studied company. For buyers of products at this company as well as for general respondents we can highlight the following factors that that mainly affect the purchase of builder’s carpentry: the quality of the products, installation, providing effective servicing and affordable price of the product. The possible improvements for the company are: providing quality after-sales service, better expert advice, better implementation of assembly and a higher flexibility of the company. The analysis of surveys of prefabricated houses can highlight the following factors that influence the purchase of prefabricated houses: the quality of materials, quality construction and the price of the house. The possible improvements for the company in this area are: improving the quality of construction and after-sales servicing and also giving more presentations of model homes.
Keywords:Quality, Quality assurance, Quality improvement, Customer satisfaction  


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