Medkulturne razlike v  komuniciranju in stilih  vodenja: primera Indije in  Brazilije

Fijavž Pečnik, Tjaša

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Title:	Medkulturne razlike v komuniciranju in stilih vodenja: primera Indije in Brazilije
Authors:	ID Fijavž Pečnik, Tjaša (Author) ID Korez Vide, Romana (Mentor) More about this mentor...
Files:	UN_Fijavz_Tjasa_2021.pdf (889,55 KB) MD5: 943529E97B3E4446137DAA7EAD4503A4 PID: 20.500.12556/dkum/6c622b1d-c0a3-455c-8bd0-f4086ba29332
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Zaradi intenzivne globalizacije je za ustrezno poslovno komuniciranje in vodenje v mednarodnem trženju zelo pomembno poznavanje značilnosti nacionalnih kultur in njihovih vplivov na mednarodno trženje. Kulturno okolje tujih držav je eden izmed večjih izzivov za mednarodne tržnike. V diplomskem delu smo proučevali komunikacijske stile in stile vodenja v indijski in brazilski kulturi. V teoretičnem delu smo najprej opredelili pojem kulture in spoznali različne elemente kulture. Prav tako smo opredelili modele merjenja medkulturnih razlik, pri katerih smo se osredotočili predvsem na Hall-ov model in model GLOBE, ki sta nam v nadaljevanju diplomskega dela pomagala pri ugotavljanju prevladujočih komunikacijskih in vodstvenih stilov izbranih držav. V empiričnem delu smo na kratko predstavili obe državi, vključno z njunima kulturnima okoljema. Osredotočili smo se predvsem na komunikacijo in stile vodenja v obeh državah, pri čemer smo ugotovili, da sta si državi, kljub različnim zgodovinskim značilnostim in posledičnih razlikah v nekaterih elementih nacionalne kulture, precej podobni. Tako indijska kot tudi brazilska kultura spadata med visokokontekstne kulture, ki dajejo poudarek na nebesedni komunikaciji. Rezultati ugotavljanja medkulturnih razlik po modelu GLOBE so pokazali, da se državi ujemata tudi v stilih vodenja. Ker sta Indija in Brazilija kolektivistični družbi, v obeh prevladuje timsko usmerjen stil vodenja.
Keywords:	mednarodno trženje, medkulturne razlike, komunikacija, stili vodenja, Indija, Brazilija
Place of publishing:	[Maribor
Publisher:	T. Fijavž
Year of publishing:	2021
PID:	20.500.12556/DKUM-79608
UDC:	339.9:316.72
COBISS.SI-ID:	83646979
Publication date in DKUM:	05.11.2021
Views:	1059
Downloads:	183
Metadata:
Categories:	EPF
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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	29.07.2021

Secondary language

Language:	English
Title:	Intercultural differences in communication and leadership styles: the cases of India and Brazil
Abstract:	Due to all the globalization around the world, intercultural contacts are becoming increasingly important. One of the biggest challenges for international marketers is cultural environment of foreign countries. The key to successful international business is knowing and understanding the elements of culture. In the dissertation, we studied communication and leadership styles in Indian and Brazilian culture. In the theoretical part, we first defined the concept of culture and learned about different elements of culture. We also defined models for measuring intercultural differences, focusing mainly on Hall's model and the GLOBE model, which helped us identify the prevailing communication and leadership styles of selected countries. In the empirical part, we briefly presented both countries, where we also included their cultural surroundings. We focused primarily on communication and leadership styles in both countries, where we established that the countries are considerably similar, despite the fact that they are on completely different continents, and they have different religion. Both Indian and Brazilian cultures are classified as high-context cultures, where the emphasis is on nonverbal communication. The GLOBE model results showed that the two countries also match in leadership styles. Because India and Brazil are collectivist cultures, the predominant leadership style is team-oriented leadership style.
Keywords:	international marketing, intercultural differences, communication, leadership styles, India, Brazil

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