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Title:Vpliv umetne inteligence na izvajanje podpore uporabnikom: analiza primera
Authors:ID Šabanovič, Jan (Author)
ID Perko, Igor (Mentor) More about this mentor... New window
Files:.pdf VS_Sabanovic_Jan_2025.pdf (1,14 MB)
MD5: 4066BABB4FCCC8FB8E7B019FCDB874B0
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomsko delo preučuje vpliv umetne inteligence, zlasti UI klepetalnikov, na področju podpore strankam s poudarkom na analizi klepetalnika Titina podjetja T-2. Cilj raziskave je bil oceniti uporabniško izkušnjo, funkcionalnosti in učinkovitost klepetalnika ter prepoznati prednosti in slabosti te tehnologije. Uporabniki so klepetalnik ocenili pozitivno glede hitrosti, dostopnosti in enostavnosti uporabe, vendar so se pojavile tudi kritike na področju obvladovanja zahtevnejših vprašanj. Poleg tega je raziskava primerjala Titino z drugimi UI klepetalniki na slovenskem trgu, kot sta Maks (Telekom Slovenije) in Lumi (A1), pri čemer je izpostavila tako konkurenčne prednosti kot tudi izzive. Delo ugotavlja, da ima umetna inteligenca velik potencial za izboljšanje uporabniške izkušnje, vendar so potrebne nadaljnje izboljšave, zlasti na področju strokovnosti in personalizacije.
Keywords:umetna inteligenca, UI klepetalnik, podpora strankam, uporabniška izkušnja, Titina
Place of publishing:Maribor
Publisher:J. Šabanovič
Year of publishing:2025
PID:20.500.12556/DKUM-93147 New window
UDC:004.8
COBISS.SI-ID:245677827 New window
Publication date in DKUM:14.08.2025
Views:295
Downloads:38
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Licences

License:CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nd/4.0/
Description:Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:09.06.2025

Secondary language

Language:English
Title:The Impact of artificial intelligence on help and support for users: a case study
Abstract:This thesis examines the impact of artificial intelligence, specifically AI chatbots, on customer support, with a focus on the analysis of T-2’s chatbot, Titina. The research aims to evaluate the user experience, functionalities, and effectiveness of the chatbot, identifying its strengths and weaknesses. Users rated the chatbot positively in terms of speed, accessibility, and ease of use, but there were critiques regarding its handling of more complex queries. Additionally, the thesis compares Titina with other AI chatbots on the Slovenian market, such as Telekom Slovenia’s Maks and A1’s Lumi, highlighting both competitive advantages and challenges. The findings suggest that artificial intelligence has great potential to enhance the user experience, but further improvements are needed, particularly in terms of expertise and personalization.
Keywords:artificial intelligence, AI chatbot, customer support, user experience, Titina


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