Zaznana pravičnost skimpflacije

Vrhovnik, Grega

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	Zaznana pravičnost skimpflacije
Authors:	ID Vrhovnik, Grega (Author) ID Malc, Domen (Mentor) More about this mentor...
Files:	VS_Vrhovnik_Grega_2025.pdf (1,47 MB) MD5: 0F98ECBFB862DE6E339C4B34C1C45EF0
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomsko delo obravnava pojav skimpflacije, pri katerem podjetja prikrito znižujejo kakovost izdelkov/storitev ob nespremenjeni ceni. Raziskava se osredotoča na to, kako odjemalci zaznavajo skimpflacijo ter kakšen vpliv ima ta praksa na njihovo zadovoljstvo, zaupanje in zvestobo do znamke. Podatki so bili zbrani s pomočjo spletnega anketnega vprašalnika, oblikovanega v orodju 1ka.si. Vprašalnik je vseboval vprašanja glede zaznavanja skimpflacije, presoje pravičnosti ter vpliva na zaupanje in zvestobo znamki. Uporabljen je bil kvantitativni raziskovalni pristop z nenaključnim priložnostnim vzorcem, ki je zajemal 118 slovenskih odjemalcev. Podatki so bili analizirani z deskriptivno in regresijsko analizo v programu SPSS. Ugotovitve kažejo, da večina odjemalcev pojav dojema kot nepravičen ter zavajajoč, kar lahko negativno vpliva na odnos odjemalcev do podjetji. Ob zaznavi skimpflacije se odjemalci pogosto odločijo za zamenjavo blagovne znamke, zmanjšajo pripravljenost za ponovni nakup izdelka/storitve ter delijo negativno izkušnjo z drugimi. Diplomsko delo kaže na to, da lahko prikrite spremembe kakovosti ogrozijo konkurenčnost podjetji.
Keywords:	skimpflacija, pravičnost, zvestoba, zaupanje, odjemalci
Place of publishing:	Maribor
Publisher:	G. Vrhovnik]
Year of publishing:	2025
PID:	20.500.12556/DKUM-95051
UDC:	366.1
COBISS.SI-ID:	252131843
Publication date in DKUM:	07.10.2025
Views:	167
Downloads:	97
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	02.09.2025

Secondary language

Language:	English
Title:	The perceived fairness of skimpflation
Abstract:	The thesis discusses the phenomenon of skimpflation, in which companies covertly reduce the quality of products/services while keeping prices unchanged. The research focuses on how consumers perceive skimpflation and what impact this practice has on their satisfaction, trust, and loyalty to the brand. The data were collected using an online survey questionnaire created with the 1ka.si tool. The questionnaire included questions regarding the perception of skimpflation, the assessment of fairness, and the impact on consumer trust and brand loyalty. A quantitative research approach was applied, using a non-probability convenience sample consisting of 118 Slovenian consumers. The data were analyzed using descriptive and regression analyses in SPSS. Findings show that most consumers perceive the occurrence as unfair and misleading, which can negatively affect the relationship between consumers and companies. Upon detecting skimpflation, consumers often decide to switch brands, reduce their willingness to repurchase the product/service, and share the negative experience with others. The thesis shows that hidden changes in quality can jeopardize the competitiveness of companies.
Keywords:	skimpflation, fairness, loyalty, trust, consumers

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back