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2086. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001 Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study Published in DKUM: 01.06.2012; Views: 2956; Downloads: 54
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2088. Retail product management : buying and merchandisingRosemary Varley, 2001 Keywords: retail sale, production management, products, allocation, space, store space, selection problem, supply, concession, management, merchandising, prices, profit, decision making, business, business operation, quantitative analysis, store, design, international trade, international business, strategy, information sources, textbooks Published in DKUM: 01.06.2012; Views: 2570; Downloads: 75
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2090. Strategic electronic marketing : managing e-businessBrad Alan KleindlKeywords: marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics Published in DKUM: 01.06.2012; Views: 2513; Downloads: 72
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